Design the Skyline - Surrounded By Silence
These Hearts - Apology Rejected
The Bunny The Bear - Ocean Floor
Victory records, a much respected record label have been known to sign some of the rising stars on the scene in the past, most notably with the band A Day To Remember who's forth full length album claimed the number 1 spot on the US indie chart and a live performance on the Jimmy Kimmel show. While trying to find the recipe for the next big thing, with ADTR doing so well, they seem to have hit a couple of bumps in the road. These bumps come in the form of three of their most recent signings, Design the Skyline, These Hearts, and The Bunny The Bear being the 1 out of the 3 gives me some faith in the Chicago based record label. To go from bands with talent, to those who are nothing but a cheap gimmick to make the scene girls squeal, make no sense to me whatsoever. I know the music industry on the whole in the current climate we live in, is usually based of marketability over talent, in my mind, 9 times out of 10 that is usually the tatic employed by the big four. Victory, along with Fearless, Fueled By Ramen, Rise and Sumerian to name a few, are labels where I know that I can go to find a diamond among the pure dirt that seems to be infesting the scene. Design the Skyline give me a subtle feeling to think of bands like Dance Gavin Dance, IWrestledABearOnce and Rolo Tomassi. I am in no way comparing these bands to Design the Skyline, I wouldn't waste my time to be fair. These bands only come to mind because they can actually pull of what Design seem to be doing, but falling short at the first hurdle. The terrible guitar tones, off timing drummer and unnecessary screaming duo, who sound exactly the same, creates a cluster of musical garbage that insults their math rock influence, with a tremendous amount of breakdowns and annoying synths. Oh yeah, if that's not bad enough, "the image" that this bands seems to be going for doesn't sit right with me. If you need to dress like that to get signed, I think I'll pass, I don't think the people around could take the blinding glow from the ridiculous neon highlights, and with the tightness of those jeans, yeah, I like being able to walk four steps without being in pain, but maybe thats just me. The next band Victory have to offer, These hearts, have makings of band I thought I would like. The breakdown in their single "Apology Rejected" gave me a slimmer of hope for this bands future. Firstly they need to ditch the repetitive lyrics and stick to what their good at, which in my opinion is screaming, his singing voice however, eh, I'm not too fond of it. Once they balance the pop and hardcore, they could begin to start to contend with the countless other bands of a similar sound that litter the scene. Until they bring something new to the table, they're not coming anywhere near my ITunes, let alone my browser. The final offering Victory have showcased to me is The Bunny The Bunny, like Breathe Carolina but with masks. Being a BC fan myself, i have more faith in this band then the previous two. Great vocals, nice techno/dance beats combined with breakdowns. Rome wasn't built in a day right? And after listening to the song "Ocean Floor", I can honestly say I look forward to seeing this bands progress and couldn't get the single out of my head, the masks in my opinion aren't necessary, but I suppose they link in with the bands name, and give them some distinction in the market. I do hope Victory wake up and start signing bands with talent over looks, I can't stand much more of bands like Design the Skyline and These Hearts, and I'm not the only one.
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